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Meet the team

Katie Hedrick

Senior Vice President, Marketing & Asset Management

A built environment specialist, Katie oversees Pembroke’s global marketing strategies and the performance of our US portfolio.

Katie is committed to creating and managing people-centric spaces for living and working. A member of our leadership team, she ensures that Pembroke’s customer-centric approach is integrated across leasing and marketing campaigns, tenant and stakeholder engagement, asset experience and operations, as well as corporate communications.

Katie provides strategic oversight of US asset business plans including leasing and marketing activities, capital expenditure, sustainability initiatives and tenant relationship management.

 A real estate marketing and brand strategist, she is focused on driving customer engagement through differentiated asset and brand experiences, growth strategies and multi-channel communications. She is also a member of Pembroke’s Customer Service Advisory Committee, working closely with our regional teams to execute customer engagement strategies across the global portfolio.